Marketing and Promotion Tools for the Tourism Trade
Promotional Material, Training, and Digital Presence
Design and International Marketing Outreach
My career in international tourism began in the 90s, including over 20 years across the Netherlands, Italy, Ireland, and Portugal. My experience consolidated in international promotion at the State of Ceará Tourism Secretariat, in the management of the outgoing – Brazil product at the Italian Leisure Group holding in Italy, and in the management of The Charmed Voyager, a boutique travel consultancy with expertise in destinations such as Italy, India, Thailand, France, Bhutan, and Nepal.
The work delivers technical support for the Tourism and Hospitality Industry, integrating linguistic content adaptation and the execution of graphic material for international workshops, roadshows, fairs, and showcases. This structure organizes the operation of brands, DMCs, hotels, and tourism boards so that international communication occurs with institutional security and professionalism.
Digital Solutions
- Development of websites in HTML and WordPress with Elementor and WPBakery
- Curation of online lodging and booking platforms
- Social media management, visual content production, and image curation
- Creation, design, and distribution of promotional newsletters and email marketing
Visual Communication
- Layout design of menus, institutional menus, and indoor signage
- Production of digital and print identity collateral, including catalogs, brochures, and commercial materials for hotels, inns, restaurants, DMCs, and operators
- Design of marketing assets and sales support materials for roadshows, workshops, and trade fairs
- Production of corporate presentations and pitch decks for route acquisition and charter operations
- Development of digital banners and promotional assets for destinations
Operations and Translations
- Technical English training for hospitality, front desk, housekeeping, and maintenance teams
- Translation and cultural adaptation of tour guides, menus, wine lists, and itineraries
- Technical copywriting of promotional materials for the international market
- Desktop publishing – DTP of tourism brochures ready for print
- Organization of presentations and materials for international trade shows such as WTM, ITB, and ILTM
- Consulting in travel product management, bespoke itineraries, and hotel operations
- Project administration for site inspections, press trips, and fam tours
Let's Collaborate Together?
